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ch of a new campaign to “sell the merits” of Alsace wines //


Eat & Drink

by Brussels In View

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Leading French wine producers claim that climate change is having a real impact on European wine production.

They warned about the impact of global warming on wine industry at launch of high-profile campaign to promote “new generation” wines from Alsace region in France.

The campaign is called “Alsace Rocks!” and aims to highlight the best wines from the region, including bio- and sustainable wines that are being made by a new generation.

The initiative is being led by CIVA – the Conseil Interprofessionnel des Vins d’Alsace – an association based out of Colmar that promotes wines from this region. This is a timely move, as next year marks 70 years of the famed Alsace wine route.

Chantal Braun, a wine producer, was one of those who traveled from Alsace to Belgium to brief Brussels-based reporters.

Christophe, her husband, runs a 15-hectare vineyard in Alsace that produces approximately 80,000 bottles per year.

She said, however, that they had lost up to 70% of their annual wine production to the weather in 2021. She attributes this to climate change.

She said that it was an awful lot of money to lose, and added that it was all due to unseasonal bad weather.

“If this pattern continues over the next years, it will be cause to real concern.”

She said that Alsace normally received 450 mm to 500 mm of rain in an average year, but only three months later – May, June, and July 2021, the region received 450mm.

She said, “This is the average for the entire year.”

She says that this summer was quite the opposite. Our grapes suffered some damage from the two days of rain that we had in June and July.

She says that the couple’s business was able to weather the economic downturn and that the vineyard is now “adapting well to changing climatic conditions.”

“We produce biodynamic wines, and this “bio culture” is helping us to adapt.”

Since 2005, Christophe’s father owned the vineyard “Domain Camille Braun”. The couple specialise in organic and biodynamic wine production and source their wines from seven grape varieties in the Vosges region.

Foulques Aulagnon (CIVA’s export marketing manager), was also present at the event. This is combined with the unique climate of the region is important because it allows our winemakers to offer a wide range of wines. All over the globe, our wines are very fashionable.”

He also talked about the “revival of sustainable” wine production as well as a “new generation of wine growers” who “bring their own vision to the sector.

“A new generation is exploding ideas on the ‘old’ way of wine production.

Marilyn Jaegy of Maison Cattin, also speaking, is a large-scale family-run vineyard, also in the region’s south. It is located on 80 hectares and produces approximately 4 million bottles annually. They also specialize in organic and sustainable wine production.

She also spoke out about climate change and the effects it is having on the industry.

“You can see that the grapes are maturing earlier than ever before. She stated that climate change will force us all to rethink how we produce wine and to look for new ways to do this.

Marilyn and Chantal both presented a selection from wines made at their respective vineyards.

A majority of Alsace’s wines are white, with around 90% of them being white. Just under 25% of Alsace’s vines are pinot blanc. Foulques described this as a “easy-to-drink and fruity” wine.

La Buvette is a popular restaurant in Saint Gilles. Nicolas Scheidt is originally from Alsace, and also makes artisan bread.

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